Railway adverts promote Somerset business benefits
Inward investment body Into Somerset has commissioned an eye-catching railway advertising campaign aimed at stressed London businesspeople.
The thought-provoking adverts at mainline and branchline stations in and around London encourage fed-up entrepreneurs to give up the rat race and relocate to Somerset ‘where work life is better by a country mile’.
The posters, which are running for at least two weeks from 21 September, incorporate iconic images of Glastonbury Tor and the Somerset Levels – plus the latest barcode technology, allowing mobile phone users to instantly access Into Somerset’s website at www.intosomerset.co.uk and find out more details.
Into Somerset interim CEO Rupert Cox says, “Now that holidays are over, many businesspeople think seriously about relocating from the city to avoid stress, long commutes and pollution.
“Somerset, with its beautiful countryside and coast, not only offers an unbeatable lifestyle, but excellent business growth opportunities, as it has the highest start-up rates outside London.
“The posters pose challenging questions like, ‘Whatever happened to your great escape?’ and encourage entrepreneurs to look afresh at the benefits of moving to Somerset.”
The advertising campaign is running at mainline stations including Waterloo, Victoria mainline stations in London, Clapham Junction, Guildford and Reading plus a dozen other popular commuter stations in and around the capital.
They each contain a special QR code (Quick Response) that allows many mobile phone users to take a digital image of the QR code, which forwards them on to the Into Somerset website via decoding software.
Into Somerset, promotes Somerset as a thriving business location where ‘you and your business can grow’ and is funded by the local authorities.
Ends
Press information:
For press information please contact Rupert Cox on +44 (0) 1823 444924 or Adrian Bishop at ADPR Ltd, Tel: +44 (0) 1460 241641 or e-mail adrian@adpr.co.uk
This press release is available from ADPR’s online pressroom – www.adpr.co.uk
September 09 (PR38)
