Into Somerset Launches New Online Celebrity Film

A host of stars from the entertainment, arts and sporting worlds are using the power of digital media to promote Somerset as the UK’s best business location.

Somerset-born actress Sarah Parish; Somerset cricket captain Marcus Trescothick; Dragon’s Den entrepreneur Deborah Meaden; trainer of racehorse Kauto Star Paul Nicholls;  Glastonbury Festival founder Michael Eavis and conductor Charles Hazlewood are among celebrities who feature in the web video (www.intosomerset.co.uk) from inward investment body Into Somerset.

The Into Somerset Awareness Campaign Video

In the 60-second film, the celebrities tell how Somerset played a key part in helping them grow their businesses; excel in the arts; achieve sporting excellence and enjoy a wonderful lifestyle. It also provides a glimpse of Somerset’s lifestyle benefits.

Into Somerset Acting Chief Executive Rupert Cox says, “The personal endorsements of Somerset by some of the UK’s top stars carry a powerful message.

 “Just like the celebrities, each of the 20,000 people who relocate to Somerset every year, many of whom come from London and the South East, all have their own stories of how Somerset has helped them expand their businesses and improve their lifestyle.

“We encourage everyone to view the online video and share it with their colleagues and friends.”

Into Somerset promotes Somerset as the place where ‘you and your business can grow’ and is funded by the local authorities.

Somerset offers businesses an excellent communications network, with some of the best broadband connectivity rates in the UK; quick and easy access to London in under two hours; a strong business support network and more.

Its entrepreneurial spirit is demonstrated by the fact that Somerset has the highest business start-up rates outside of London.

Somerset provides an enviable lifestyle, thanks to its beautiful countryside; great beaches; diverse landscape including the Moors and Levels; unique market towns; top-class public and private schools and colleges and more.

Into Somerset is funded by the local authorities and brings together the public and private sector to promote Somerset as a thriving business destination.

The video was created by Somerset online marketing company Mendip Media.

Ends.

Press information:

Please contact Rupert Cox on +44 (0) 01823 444924 or Adrian Bishop at ADPR Ltd, Tel: +44 (0) 1460 241641 or e-mail or adrian@adpr.co.uk

This press release is available from ADPR’s online pressroom – www.adpr.co.uk
November 09 (PR47)